Teardowns
Strategic POVs on companies we think are sitting on a better story than the one they're telling.
Every brand has a blind spot. Usually it's not a missing tactic — it's a framing problem. The strongest version of the story exists. It's just not the one they're leading with yet. We write these to show what we'd build if we were inside, and why.
Building the New Art Lifestyle
The strongest version of Masterworks isn't a platform people invest through. It's a world people want to belong to. Here's what that could look like.