About OPS

Most teams today are drowning in priorities. The roadmap is full, the bandwidth is thin, and the bold experiments that could unlock step-change growth never make it to the top of the list. The result: companies move linearly when they should be testing exponentially.

OPS exists to fix that.

We’re a marketing studio built to be your experimental growth node—a parallel layer that plugs into your org, identifies overlooked opportunities, and rapidly runs experiments your internal team doesn’t have the time or space to explore.

Using a mix of human creativity and AI-driven iteration, OPS tests ideas faster, finds signal sooner, and feeds validated wins back into your company so you scale smarter, not noisier.

OPS was founded by Michael McCutcheon, former Marketing Director at Casper and a multi-time entrepreneur who’s spent a decade building brands, systems, and growth engines from zero to scale. Michael brings cross-disciplinary experience in marketing, product, storytelling, and experimentation—giving OPS the strategic intuition and creative edge required to uncover growth your competitors will miss.

At OPS, we specialize in helping teams figure it out fast—whatever “it” is.

If you’re ready, we should talk.