About OPS

Your team is busy operating. We're here to find what they're missing.

Early-stage teams are stretched thin — running campaigns, shipping product, putting out fires. The stuff that might actually change the trajectory? It keeps getting pushed to next quarter.

OPS embeds alongside your team to find the growth opportunities nobody's had time to explore — then builds and tests them until we know they work.

Our edge is marketing, but the work rarely stays there. Sometimes the real constraint is positioning. Sometimes it's the offer, the funnel, the product story, or the way the team is thinking about the problem entirely. We go wide to find it, then go deep to prove it.

Most agencies optimize what's already there. We find what isn't.

Who we are

OPS was founded by Michael McCutcheon, a growth marketing operator who has spent 15 years building audiences, brands, and growth systems.

At Mic, he helped grow a scrappy media startup from 20,000 to 20 million monthly readers. At Casper, he led content and product marketing and helped build one of the company’s most efficient paid campaigns, generating more than $1.4 million in incremental revenue. Since then, he’s worked across startups, agencies, and founder-led teams, helping diagnose growth bottlenecks, run experiments quickly, and scale what works.

How we work

We don't start with a service menu. We start with what's actually stuck.

That means getting close to the business, asking better questions, and figuring out what will move things — not what looks good in a report. The work spans growth strategy, positioning, creative, paid and organic experimentation, product marketing, and brand. But the starting point is always the problem.

The goal: find the 2x opportunity nobody's looking at, build it fast, and prove it works.

Interested?

If your team is heads-down operating and you have a feeling something's being missed — let's talk.